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It seems there is nothing short of free money that can get people as exited as the idea of joining a startup. Being on the groundfloor. Get in while its in Prelaunch. First in a territory. First to the market with a new product. The idea of being first is programmed into us. First means being the winner. First means before everyone else. So being first is a great thing, right?
Well, not exactly. Especially when it comes to network marketing. The following may be a slightly sobering fact: 95% of start-ups fail within 2 years. So unless you are one of the heavy hitters that join a new company with a previously established group, you may just be getting your feet underneath you in the new start-up when it goes out of business, and you will have to start all over again.
The guru will take his flock at this point and move to the next start up, maximise the payplan immediately, create a lot of hype to the effect of Mr X joined the Super XYZ company and was earning a six figure income within 3 months. Mr and Mrs Newbie gets the impression that Mr X is just a regular guy that joined the Super XYZ company and within 3 months is making crazy money. They think to themselves, if Mr X can do it, so can we. They work really hard and just about the time they get a decent downline going, the Super XYZ company goes out of business. Mr X has seen the writing on the wall 6 months ago and has already moved on to the next “Prelaunch” or”Groundfloor Opportunity”. Mr and Mrs Newbie is left with all their friends and family telling them, “We told you it was a pyramid”.
Companies will have many troubles during the first two years, infrastructure, management, order fulfillment etc. The first 2 years are typically spent working out the bugs and going through some growing pains, regardless of all the hype that is going to be going around. After they have reached the 2 year mark, their chance for survival increases dramatically.
Some people like the risk of joining a start-up, most just don’t have all the facts and have no idea of the risk involved.
Pick your company carefully, ask critical questions, do some research on the owner and management. Figure out how many people you would need in the payplan to make say $5000/month. Is it thousands of people? How realistic do you think it is for you to build an organization of that size? If you would only need a couple of hundred in another company to make the same amount, would it not be more realistic to think that a couple of hundred is more achievable than thousands? Don’t get sucked in by the juice or potion that was discovered by the monk that was raised by crocodiles on the banks of the river Nile hype.
Run, when they tell you that they will built your downline.
So, bottom line, be careful of start ups or so called ground floor opportunities. They are usually overly hyped up and statistically very few deliver in the long run.
Build it once, Build it big.
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